Michael Yin - Assistant Director, Hunan TV

Name: Michael Yin
Company: Hunan TV Channel Haichang
Industry: Screenplay and Film Directing
Position: Assistant Director
  
1) What are your main responsibilities?
My responsibilities include planning, song selection, casting, and content creation.
 
2) What skills or abilities, and personal attributes are suitable or essential in your job/this field?
i) Skills / Abilities
I think we need to be able to anticipate the market since TV is popular among all age groups. In order to be able to resonate with the public, you need to have a keen understanding of what's trendy and what's popular at the moment, and then know what's suitable for our programs.
ii) Personal Attributes
We need to be hardworking enough. TV shows are not like ordinary office work. Basically, you have to be ready to work every day. There will be some new situations to adjust any time, like the artists and the team, so you should always be ready for change. There will not be a specific time for a day off and the task must be completed before leaving work.
 
3) How did you become interested in this field?
Because television is fun. And one highlight about television is that you are always on the front lines doing something, and there is always a chance that you can take over. There are a lot of opportunities. If your idea has been used on a show and then liked by the public, you will be proud of it.
 
4) What advice would you give the youth who are considering this type of job (or field)?
I hope that when young people enter this industry and work, they should not be too obsessed with their own personality. School learning and social experience are different. Similar to the high standard of songs learned at the conservatory, the public may not understand and you like it doesn't mean that everyone likes it.
 
5) What current trends in the field should the youth know about/be aware of?
The future of this job will be full of opportunities and experiences, as both the media and new media are merging and developing, and there will be more cooperation and communication. If you want to work on this position, it is not only to do what you have to do, but also to observe how people unite to accomplish a big goal.
 
6) What kinds of accomplishments tend to be valued and rewarded in this field?
The first is a very rich experience and content for the resume, the second is a variety of friendships with peers, and the third is a clearer and fresher view of the industry.
 
7) What is your life motto?
Genius is knowing when to do the simplest trick.