Name: Michael Yin
Company: Hunan TV Channel Haichang
Industry: Screenplay and Film Directing
Position: Assistant Director
  
1) What are your main responsibilities?
My responsibilities include planning, song selection, casting, and content creation.
 
2) What skills or abilities, and personal attributes are suitable or essential in your job/this field?
i) Skills / Abilities
I think we need to be able to anticipate the market since TV is popular among all age groups. In order to be able to resonate with the public, you need to have a keen understanding of what's trendy and what's popular at the moment, and then know what's suitable for our programs.
ii) Personal Attributes
We need to be hardworking enough. TV shows are not like ordinary office work. Basically, you have to be ready to work every day. There will be some new situations to adjust any time, like the artists and the team, so you should always be ready for change. There will not be a specific time for a day off and the task must be completed before leaving work.
 
3) How did you become interested in this field?
Because television is fun. And one highlight about television is that you are always on the front lines doing something, and there is always a chance that you can take over. There are a lot of opportunities. If your idea has been used on a show and then liked by the public, you will be proud of it.
 
4) What advice would you give the youth who are considering this type of job (or field)?
I hope that when young people enter this industry and work, they should not be too obsessed with their own personality. School learning and social experience are different. Similar to the high standard of songs learned at the conservatory, the public may not understand and you like it doesn't mean that everyone likes it.
 
5) What current trends in the field should the youth know about/be aware of?
The future of this job will be full of opportunities and experiences, as both the media and new media are merging and developing, and there will be more cooperation and communication. If you want to work on this position, it is not only to do what you have to do, but also to observe how people unite to accomplish a big goal.
 
6) What kinds of accomplishments tend to be valued and rewarded in this field?
The first is a very rich experience and content for the resume, the second is a variety of friendships with peers, and the third is a clearer and fresher view of the industry.
 
7) What is your life motto?
Genius is knowing when to do the simplest trick. 

​Name: Peggy Lee
Company: CPJobs International Limited
Industry: Recruitment
Position:  Assistant Manager, Brand marketing
 
1) What are your main responsibilities?
To put my duties in a nutshell, I manage the communications (i.e. how we speak) to all brand stakeholders – to achieve good brand credibility. Externally, I have to deal with the business partners to create win-win deals; internally, I work with the data analytics team and sales team to generate marketing plans to grow the business further.
As my specialty lies in digital marketing, I work on digital and social media marketing a lot too. These platforms are efficient in providing audience insight and we often obtain insights supported by data as well.
 
2) How did you become interested in this field?
I worked as the marketing VP in my student society back then in university. Back then I only thought marketing “sounds interesting” so I gave it a try. From then on, I realized marketing is not only “interesting and fun” – it is a great combination of both Arts and Science. You need to have the good aesthetic sense to work on the visual materials (posters, banners etc.); as well as a good sense of numbers to handle the marketing data (especially for digital marketing).
 
3) What current trends in the field should the youth know about/be aware of?
Marketing is shifting from a top-down approach to a bottom-up one. In the past, brands speak to the public with authority, without much need to understand the market as an individual.  Nowadays people are empowered to show their individual personalities and they are looking at brands that resonate with their unique personalities as well. As a marketer, we have to be actively thinking about how to engage our audiences by addressing their unique values.
 
On the technical side, the marketing platforms and tools are often changing and upgrading themselves. Be ready to learn about different tools by yourself as that’s often the fastest way to catch up with the field.

4) What skills or abilities, and personal attributes are suitable or essential in your job/this field?
i) Skills / Abilities
A) As mentioned before, marketing requires both the artistic mind and the scientific mind, those who are flexible and are able to think in both hats will be a great fit for the field!
B) You will need to work with a lot of stakeholders, ranging from external partners to internal designers or even the finance team. Therefore a marketer has to have good communications and teamwork skills for sure.
 
ii) Personal Attributes
A) Someone with a strong “can do” attitude – there will be lots of roadblocks as you proceed with your projects.
B) Be open to connecting with the external world, as there are no set rules for marketing. We need to keep ourselves abreast of the market trends all the time.

5) What kinds of accomplishments tend to be valued and rewarded in this field?
Marketing is definitely the “Voice and Face” of a company – we decide how the brand is presented to the public and therefore how likely our target audience perceive us. Our ultimate goal is, of course, to drive more business and sales for the company we work in, but the greatest sense of achievement is often brought by how well people love your brand.

6) What advice would you give the youth who are considering this type of job (or field)?
Be very open-minded to new ideas and challenges; people from all departments will come to you for various reasons, from sharing a creative idea to challenging your marketing strategies. It could be both exciting and difficult but it is definitely rewarding – you’ll never get bored at work!

7) What is your life motto?
Think Big and you’ll live big. You’ll live big in happiness. You’ll live big in accomplishment. Big in income. Big in friends. Big in respect.